Millennials have grown up in a dramatically different world than the previous generations. They bring forth their distinctive notions about love, romance and marriage. The wedding industry has always been rooted in tradition, but the millennial tide is poised to disrupt this established order and create fertile ground for the revolution to take hold. But, it is not that millennials frown upon marriage and want to send it to the graveyard of obsolete mores. The truth is that wedding now occupies a different spot on the priority lists and echoes a shifting worldview.

Breaking with tradition

Millennials cannot help but question the social implication of dating and romance, and challenge stereotypical gender roles. Weddings reflect this new reality, and marriage is becoming more of a partnership. These special occasions are just one piece of their identity puzzle. Thus, spouses work hand in hand on all aspects of planning and organizing engagement, honeymoon and weddings.

You could say that marriage is now an important pit stop in the life’s journey, not its ultimate destination. This goes for both genders as well, not just men. Namely, more and more women are embracing careers as pivotal life goals. Marriage has to fit the bigger picture, not paint it whole. Still, despite popular claims, millennials are not avoiding marriage altogether.

They simply perceive it in a different light and decide to take their vows later than their predecessors. Religious ceremonies are less and less common, although the tradition is not denounced in its entirety or just for the sake of being different. Beyond everything else, this generation is determined to have it their way: the wedding will happen on their own terms or it will not take place at all. However, although they are not as traditional as their parents, there are some traditions they cannot resist, such as choosing beautiful diamond engagement rings millennials often opt for handcrafted ones.

A breath of fresh air

Considering their affinity to the online world, it is a small surprise that they plan the event online as well, mostly via social media. Moreover, technology is also utilized to capture all the magical moments. Millennials are quite creative when it comes to photo booths and recording stunning wedding videos (and later posting them on social media). It is not uncommon to even see drones being used to take breathtaking aerial photos.

Furthermore, the way millennials shop around is distinctive. They seek to make the most of the creative freedom and express their unique identity. Couples invest in custom-made rings and other fashion staples such as high-grade luxury bags and bridal jewelry for civil marriage ceremonies. When they appear before the guests, they want to wow and enthrall everyone with their sense of style.

That is why we see things like mismatched dresses and choreographed dances. And such an approach also encompasses elements such as wedding décor and invitations that are more personalized, DIY-crafted and customized than ever. Take the example of Pinterest-inspired crafts, mason jars, picturesque wedding cakes and a plethora of handmade thank-you gifts.

Outside the box

This all reveals one truth that many people overlook: the millennials’ approach to weddings is full of thorough planning, attention to detail and careful consideration. They are devoting a great deal of time and money to bring the house down on the big day. Splurging on weddings is at an all-time high, but not everyone wants to break the bank on a lavish event.

Some millennials are on the hunt for opportunities to save money. They invite fewer guests and opt for cheaper venues. This is not to say they put up with shabby and poorly-organized weddings. Creativity can make up for the lack of funds and we have seen some striking themed weddings in barns, zoos, national parks, museums and other unusual places.

Their way or the highway

The social norms are not set in stone and they are ever changing. Millennials have caused upheaval, turning many entrenched concepts on their head. They do not refrain from tying the knot, though: they just want to do it in their own way. Like marriage, the wedding is a joint effort, a union of independent and open-minded individuals. It is all about the unique experience and relationship, not tradition and obligation.